Amazon has certainly delved into a number of different ventures in recent years. However, their new Fire smartphone is the first one of its type that they have developed and released. The Amazon Fire smartphone certainly takes advantage of the new technology and reach that Amazon has demonstrated in recent years, but how does it compare to the competition? Why should you take advantage of this free activation promotion from AT&T today?
In its corner, the Amazon Fire certainly does have a few new features that other smartphones lack and customers who enjoy these services will certainly want to consider purchasing this device. However, it also is lacking in certain regards as well, making it a tough choice for those who are currently happy with their service.
The Fire smartphone looks much like a typical modern smartphone with large video screen and a smooth, rectangular appearance. It is quite thin however which is neat and comes in basic black which augments the “cool” factor of this device. However, some may be turned off by the “black slab” appearance which holds the nearly 5” screen, so this is a matter of taste.
The Amazon Fire Phone for AT&T runs what is known as Fire OS, an Android-type version that is also used on the Kindle Fire tablets. This basically means that movies and music are now on an equal footing in using this device along with the tablet versions. The system itself is fairly responsive and provides good service for the apps, menu selections and services that it provides.
Having movies and shows that can be downloaded from Amazon is certainly a nifty feature and great for those who enjoy watching programs on their smartphone. The rather large screen is crisp and clear, allowing for HD quality movies to be shown with good resolution and clarity.
In essence, the Fire smartphone has many of the same features of its competition, however there are two notable features that helps this particular mobile device really stand out.
Firefly: This particular feature is a service that can identify everything from a song title to a Picasso painting depending on how it sounds or appears. This is a very useful tool for those who shop or find things that need identification.
Dynamic Perspective: This is an interesting bit of technology that will adjust what the user can see as they move or tilt the phone around into different positions. Plus, it means that different aspects of the Menu can be accessed simply by tilting the screen as opposed to swiping. Dynamic Perspective is really more of an interesting use of technology rather than a substantive one, but it does demonstrate the ability of Amazon to stretch the bounds of technology that they offer.
In addition to these rather outstanding features, there are a number of services and smaller features that Amazon has put into their new Fire smartphone;
Mayday: This is basically a shortcut to contacting an Amazon customer support rep in case you need quick assistance. Similar in function to Apple’s “Genius Bars”, except you do get a live rep quickly when using this service. This is a nice feature if you should have any questions or run into some trouble when using this device.
Although the Amazon Fire certainly has a number of innovative features, it simply is not quite on par with iPhone and Androids when it comes to building on the basics of success. With years of experience under their belts, Android and Apple have been able to learn from their mistakes and focus on what their customer base wants while expanding the technology.
This is most apparent in the price for the base model which includes a two-year contract is roughly the same as the iPhone 5S and the Samsung Galaxy S5, so there is no financial incentive for users of those devices to switch. Furthermore, only AT&T is an approved carrier and you cannot access features such as Google Play, a store that has far more apps than Amazon currently carries. In fact, if you use any of Google services, you are simply out of luck if you choose the Fire smartphone.
Amazon Fire essentially starts out in a hole because it does not have all the basic features that Apple and Android offer nor does it have the background to really exploit the market to its fullest extent despite offering some interesting features.
This Promo is not Just about Phone
AT&T normally charges you $40 activation fee if you sign up a new line or upgrade to a new phone. You can waive $40 fee during the promotion period and buy the Amazon Fire Phone for $0 upfront. Perhaps it is most important to remember that Amazon sees the Fire smartphone as not just a phone, but also a means for customers to purchase from their extensive online store. Because of this, the focus of the smartphone is not exactly that of the competition and means that this particular device would appeal far more to someone who loves purchasing from Amazon rather than a person looking for the best smartphone on the market.
A nifty aspect about this phone however is that Amazon is allowing outside software developers to tap into the technology. This means that there might be some cool applications on the horizon that customers can use. For example, the Firefly technology has allowed for an app that lets people find the nutritional value of all types of food products, something that many will find quite handy.
Unfortunately, the Amazon Fire smartphone is facing an uphill battle in terms of price and access to many basic functions such as access to Google compared to its competition. This means that the Fire is really limited right now to those who simply love the services that Amazon provides and have little incentive to use other apps or services from places like Google.
If you are one of those people, the Amazon Fire smartphone is for you. However, if you want access to these services and generally have better, overall features, then you will probably stick to the latest Samsung Galaxy, Android or iPhone product. If or when Amazon gains greater access or significantly lowers the price, then it will be able to stake a claim in the smartphone field. As of right now, it generally has rather limited appeal.